1. The New Keyword Tool Ignores Traffic From Google Search Network PartnersAny search marketer knows the profiles of each search audience (Google.com vs. partners) can vary widely, with differences in cost-per-click (CPC), click-through rate (CTR), conversion rates, baseline ROI, and more. Seasonal fluctuations in these core metrics also show different patterns, at times.
2. You Can Run Search Query Volume Estimates in Any Geographical Market
In the past, how could you do this? Resisting the temptation to calculate search query volumes off of relative country population sizes, you'd probably have to go to a third-party keyword tool -- but then face all kinds of hazards in harmonizing the data to Google's. Never a pretty picture.
3. You Can Estimate Search Traffic on Mobile Devices
Behaviorally speaking, desktop/laptop search and mobile search are two very different animals. Searcher's intent, query language, context, even screen and browser limitations -- these all vary widely from the big screen to the little screen. The keyword [Italian restaurant] garners more than 16 percent of its query volume from mobile devices, compared to 0.2 percent for the keyword [management consultants]. Isn't it about time we had a tool to help quantify mobile search behavior with that kind of precision?
4. New Data Filters Ease the Heavy Lifting of all That Search Query Data
With the old tool, we'd often find a list with a heavy long tail of keywords showing little or no data. Given that Google would limit the output of any list to 200 items, it often took several tries to build a useful seed list of keywords to analyze. Now we can filter by query volume, competition, estimated CPC, etc. And by the way, Google has done away with the 200 keyword limit.
5. Match Type Targeting is More Intuitive, This Time Around
One of the easiest ways to misinterpret data from the old Keyword Tool was to overlook the potential overlaps of search query data inherent in a broad-matched seed list (example: showing [Italian restaurant] and [Italian restaurant Chicago] on the same list). The risk is still apparent, but with simple check boxes in the new version, it's become much easier to control for these potential errors.
Monday, 27 December 2010
How To Use HTML Meta Tags in your content
If only it were so easy. Let's make it clear:
Let's see two common types of meta tags, then we'll discuss exactly how they are used in more depth:
In the example above, you can see the beginning of the page's "head" area as noted by the <HEAD> tag -- it ends at the portion shown as </HEAD>.
- Meta tags are not a magic solution.
- Meta tags are not a magic solution.
- Meta tags are not a magic solution.
Meta Tag Overview
What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.Let's see two common types of meta tags, then we'll discuss exactly how they are used in more depth:
In the example above, you can see the beginning of the page's "head" area as noted by the <HEAD> tag -- it ends at the portion shown as </HEAD>.
Sunday, 12 December 2010
Does Changing ip Effects Domain Search Engine Rankings
The answer is not YES or NO :), it depends
Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don't have to worry about it.
But, before changing you need to check out the below conditions
(1) your new host should not have loads of banned ip's because of spamming and you should not end up on one of those ip's, it will effect your rankings for sure
(2) your new host should not be often down, this will definitly have an impact on your rankings, check out the uptime before you host
(3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking
Changing IP has less impact on SE rankings and it can be undergone through ethical promotion in short time.Now Search engines are smart enough to find the change and to find why. You don't have to worry about it.
But, before changing you need to check out the below conditions
(1) your new host should not have loads of banned ip's because of spamming and you should not end up on one of those ip's, it will effect your rankings for sure
(2) your new host should not be often down, this will definitly have an impact on your rankings, check out the uptime before you host
(3) your new host should not ban spiders to save bandwidth, this can have an effect on search engine ranking
30 SEO tips within 30days
Having less time to do SEO by your own :) do not worry, now you have a chance to turn your website SEO ready in just 30 days by applying one SEO tip a day? Here are those 30 SEO tips
Tip [1] Add Titles related to targeted keywords, place only important keywords, do not exceed more than 25 characters
Tip [2] Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.
Tip [3] Layout pages with CSS, avoid tables
Tip [4] Add Keywords towards H1 tag as page headlines.
Tip [5] Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> SEO
Tip [6] Create Static Header and footer navigation links, Links should be text not as images
Tip [7] Analyze your targeted keywords using Google suggest
Tip [8] Keywords in navigational links play a vital role and have its own importance to search engine eyes
Tip [9] Use most important keyword in file name or URL
Tip [10] Minimize table especially nested tables
Tip [11] Say yes to Quality links and No to Quantity links
Tip [12] Never try to place hundreds of link for a new site on the very first day
Tip [13] Your targeted keywords need to vary a lot in anchors
Tip [14] Always have a good combination of links from new and old sites
Tip [15] Try writing articles having links and have them in the resource page of your site
Tip [16] Images are important, make sure your site logo contains your keyword
Tip [17] Put CSS and JavaScript into external file / folder
Tip [18] Pay special attention to your content
Tip [19] Make sure to have sitemap as text links
Tip [20] Place robots.txt in root on your server
Tip [21] Create Google site map to your web site
Tip [23] Start a blog and participate with other related blogs
Tip [22] Submit site to open directories
Tip [24] Create feed xml and ror xml for xml search engines and directories
Tip [25] Try to avoid automatic directory submission and build manual links
Tip [26] Monitor your hits and traffic by using free Google analytics
Tip [27] Know how to analyze the reports and to optimize the results
Tip [28] Know about redirection methods and theory - 301, 302, and 200 response codes
Tip [29] Implement, understand and react to website analytics reports
Tip [30] Make your body copy sufficiently long and keyword rich
Tip [1] Add Titles related to targeted keywords, place only important keywords, do not exceed more than 25 characters
Tip [2] Meta description should be unique for each pages with targeted keywords. Do not stuff keywords into Meta description.
Tip [3] Layout pages with CSS, avoid tables
Tip [4] Add Keywords towards H1 tag as page headlines.
Tip [5] Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> SEO
Tip [6] Create Static Header and footer navigation links, Links should be text not as images
Tip [7] Analyze your targeted keywords using Google suggest
Tip [8] Keywords in navigational links play a vital role and have its own importance to search engine eyes
Tip [9] Use most important keyword in file name or URL
Tip [10] Minimize table especially nested tables
Tip [11] Say yes to Quality links and No to Quantity links
Tip [12] Never try to place hundreds of link for a new site on the very first day
Tip [13] Your targeted keywords need to vary a lot in anchors
Tip [14] Always have a good combination of links from new and old sites
Tip [15] Try writing articles having links and have them in the resource page of your site
Tip [16] Images are important, make sure your site logo contains your keyword
Tip [17] Put CSS and JavaScript into external file / folder
Tip [18] Pay special attention to your content
Tip [19] Make sure to have sitemap as text links
Tip [20] Place robots.txt in root on your server
Tip [21] Create Google site map to your web site
Tip [23] Start a blog and participate with other related blogs
Tip [22] Submit site to open directories
Tip [24] Create feed xml and ror xml for xml search engines and directories
Tip [25] Try to avoid automatic directory submission and build manual links
Tip [26] Monitor your hits and traffic by using free Google analytics
Tip [27] Know how to analyze the reports and to optimize the results
Tip [28] Know about redirection methods and theory - 301, 302, and 200 response codes
Tip [29] Implement, understand and react to website analytics reports
Tip [30] Make your body copy sufficiently long and keyword rich
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